A Chat with Stacie Ledden – Director of Innovation and Brand Strategy for Anythink Libraries

Stacie is rad. SUPER rad. I met Stacie last year at Public Library Association (PLA) and we got jazzed on the oddball things we were both creating at our libraries. Soon after we became Facebook and twitter buddies where I learned more about the amazing initiatives she’s involved in which include Outside the Lines (http://getoutsidethelines.org/ – #getOTL) and being one of the minds behind R-Squared – The Risk + Reward Conference (http://rsquaredconference.org/). Seriously, this woman is a prime example of why people from the non-library world NEED to be involved in what we’re all trying to create.

sledden

Over the course of our interview (or should I refer to it as more of a conversation which occasionally reached fevered pitches?) we discussed a lot of big ideas.

First we tackled what people in Youth Departments can bring to a leadership role. Her thoughts? Youth librarians have the ability to add whimsy, color, and opportunities for all ages to learn through play. Anythink Director Pam Sandlian Smith was once a youth librarian and during a  visit last year from Rebecca Miller, editor of SLJ, Rebecca remarked that Pam had basically turned the whole place into a children’s library. Stacie found that exciting and believes these opportunities for libraries to capture the attention of adults using methods youth librarians already apply – color, marketing, and attention – have the ability to focus on our audiences in a way they aren’t used to receiving. That attention will make youth librarians valuable voices at a leadership table and will keep our public involved in a dialogue we need to stay relevant. She believes we can’t simply rely on the fact that people love us forever, we need to involve them.

We also threw around the idea of not viewing failure as failure. That each experience, be it good or bad, is always an opportunity. Being in a position of innovation she gets asked a lot about failure and never feels she’s giving the answer people are looking for. My question is are we looking for stories of failure to learn how to weather our own? If so, when is moving forward not the answer to encountering failure? We both agree what is important is to recognize the quiet failures, our dying or dead ideas and to throw them away. Holding onto them is maybe the only true form of failure.

There’s far more to our conversation and to Stacie than could ever be captured in 500 words. She’s someone I feel a deep commune with. A fellow library outsider who loves the driving force of libraries and has always been a librarian. We have no piece of paper to prove it, but it drives us from the most deep down punk rock place. It is the only way to stay hardcore and facilitate change from within a system. The best way to create change by actually embodying the change. Becoming the system instead of railing against it.

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One response to “A Chat with Stacie Ledden – Director of Innovation and Brand Strategy for Anythink Libraries

  1. That’s akin to being what Michael Walzer calls a “connected critic”… creating change more effectively from WITHIN an organization instead of being an “outside” rebel.

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